We were paying $500 a month for a tool that ran our client feedback and sent out review requests. It did the job, but we had almost no control over how it worked, and the bill showed up every month whether we used it much or not.

So I built our own version on Twilio. When a client is happy, they get sent to leave a Google review. When someone is unhappy, we catch that privately before they post anything public. Once it was running, there was no ongoing cost.

That works out to $6,000 a year saved, and it rolls out to every new client for free now that it is built. The review side is the part that matters most to me. Happy clients leave a Google review without us asking, so reviews go up and the local rankings tend to follow.